SES Expands Satellite Household Reach
By Steve Schuster | May 28, 2013
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Image credit: SES |
[Satellite TODAY 05-28-13] SES announced it has increased its household reach in the Benelux countries (Belgium, the Netherlands and Luxembourg) in 2012 to more than 1.2 million homes. With a 19 percent increase compared to the previous year, Belgium topped the Benelux regions growth in Astra satellite homes.
In Luxemburg, the number of households receiving programming directly from the SES fleet increased by 16 percent, according to an annual market research report from SES. The study also showed that 980,000 satellite homes in the Benelux region are now capable of receiving transmissions via the 23.5 degrees East orbital position, an increase of 12 percent from 2012.
In the Netherlands, 93 percent of all satellite homes are now tuned into the 23.5 degrees East orbital position, only six years after its introduction as new Direct-To-Home spot for this market.
In total, SES now reaches 97 percent of all satellite homes in the Benelux. In addition, all major cable and IPTV providers in the Benelux are using the SES satellite fleet for the redistribution of one or more channels. As a result, the total SES reach in the Benelux amounts to 11.8 million households, 94 percent of all Benelux TV homes.


 "We are convinced that satellite will remain the leading infrastructure for delivering the widest range of HD channels to the largest possible audience,” said Bill Wijdeveld, managing director of SES’ Benelux affiliate.